Salience and attention.

What is easy to notice can get more weight.

A cost that is easy to see counts for more than one that is buried, even when the buried one is bigger. Attention is scarce, and the noticeable thing spends it first.

Also under Decision processes.

FramingThe same outcome can feel different when it is described differently.The intention–behavior gapYou can mean to act and still not act when the moment arrives.Status quo biasThe option already chosen often wins by doing nothing.Effort and frictionA small immediate cost can change whether an action happens.