Toward.

The economics that quietly runs your day, explained plainly.

Economics assumes you are rational. You are human.

Traditional economic theory assumes we are rational agents who always choose what maximizes our well-being and moves us toward our goals. Behavioral economics embraces the human in us: the biases and imperfect information that complicate those decisions.

Toward teaches those principles simply, and gives you a few tools to make better decisions with them.

We love economics because it is in everything we do. Our goal is to help you move from where you are now toward the decision-maker, citizen, or planner that economics assumes you already are.

  1. 1Three things a day.Write what you will do. Tap how long it will take.
    Read chapter four, slowly.30 min
  2. 2Every check is a card.Check a line and it lands on its deck. The decks are the things you keep doing.
  3. 3At night, say what happened.Did it happen, and how long did it take?
  4. 4The month shows the days you showed up.Just the days.
    Open Cards

5

Tools.

Pick one. A few taps, and it writes a rule you can keep. That rule is your first card.

When money lands on the 1st and the 15th, I move $50 into the trip.

6

Economics. Most of it has no money in it.

An hour, a degree, where you live: each one is a choice about what you give up. That is the question, and it comes in branches.

Open the wing

Economics is too important to be left to economists.

Abhijit Banerjee & Esther DufloGood Economics for Hard Times (2019)