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Behavioral Economics›Beliefs›Representativeness

Representativeness.

A vivid match to a story can feel more likely than the base rate.

When something matches a familiar story, it can feel likely even when the overall odds say otherwise.

Also under Beliefs.

AnchoringA relevant number you see first can pull your later estimate toward it.AvailabilityWhat comes easily to mind can feel more common than it is.
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